That One Time
That One Time
The Podcast Expert Behind 50+ Viral Shows— This Is Everything I've Learnt
What does it actually take to build a top-tier podcast or personal brand in 2025?
Jake Hurwitz is the founder of Thursday Labs — the engine behind 50+ viral shows — and in this no-fluff rapid-fire interview, he breaks down exactly what most creators get wrong, how to stand out, and why your content must stand for something if you want it to work.
We cover content strategy, going viral, burnout, building community, and the real ROI of podcasts — plus how Jake grew his own show, The Optimist, from crickets to 30k+ followers in weeks.
If you're building a personal brand, launching a pod, or trying to grow an audience — this one’s a masterclass.
🔗 FOLLOW JAKE:
🕒 TIMESTAMPS:
- 00:00 The Journey of Entrepreneurship
- 05:51 Navigating Client Relationships
- 08:25 The Importance of Niche Markets
- 11:03 Quality vs. Quantity in Content
- 13:43 Lessons from Early Ventures
- 16:54 The Impact of Failure on Growth
- 19:32 Building a Sustainable Business
- 22:11 The Evolution of Podcasting
- 37:29 Marketing Strategies That Work
- 41:14 Shifting Focus from Self to Audience
- 51:17 Creating Meaningful Connections
- 55:18 Lessons from Failed Startups
- 01:00:18 The Transformative Power of Content Creation
- 01:05:12 Life Lessons for Entrepreneurs
✌🏼 SUPPORT THE PODCAST:
- 💧 Vitadrop — Use code 'TOT' for 25% off — vitadrop.com.au/TOT
- 👟 Vivobarefoot — Use code 'TOT' for 20% off — vivobarefoot.com
- 🌍 Website: thatonetimepodcast.com
- 🌍 Advertise: [email protected]
- 🌍 Bookings: [email protected]
GET IN TOUCH:
JOIN OUR COMMUNITY:
💭 ABOUT US:
Each week I’ll be deep diving into the lives, habits and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and aiming to provide actionable insights for your day-to-day life.
The podcast focusses on the pillars of health, wealth, and wisdom — and each episode is an in-depth, vulnerable conversation with a unique individual taking on the world in their own way.
Hosted by: Adam Metwally
Produced by: Joe Fowler
